How to Generate More Leads With WordPress
To generate more leads, it’s important to understand who your buyers are and what drives them to take action. One way to do this is by creating buyer personas.
Another way is by including subscription forms on your website. This is a great way to get your visitors’ contact information, which can be used for email marketing and retargeting campaigns.
1. Search Engine Optimization (SEO) is a great way to optimize your site for search engines.
Search engines use algorithms to interpret and rank pages in search results. These advanced algorithms can be difficult to understand, but optimizing your website and content can help search engines better read and index your page. This makes it more likely to be shown in search results for searches that are relevant to your business. Search engine optimization (SEO) involves making small modifications to your WordPress website and web content that can have a large impact on how your site is ranked in search results. It can seem technical, but it doesn’t have to be.
The search engine optimization is focused on how words in web content are organized. The structure and presentation of the content is also taken into consideration. It includes using headings for your content, and writing text that shares, explains, informs or babbles about a particular topic.
A good way to improve your website’s performance is to limit the links you have on each page. This will reduce the number of crawls that your website goes through and increase your performance in search results.
You can also optimize your website by linking internally to other posts and pages on your site with proper anchor text. It is crucial for navigation on your site and you can use different keywords without appearing spammy.
It’s also important to optimize your images by adding a descriptive title and description in the alt attribute of each image. This will help search engines understand what your image is about and will benefit people who use screen readers. Using appropriate categories and tags for your blog articles and page content will also improve navigation.
2. Optimize your site for mobile
In a mobile-first world, the speed of your website is becoming more important than ever. Optimizing your website for mobile devices has a direct effect on the search engine ranking. Google launched its Mobile-Friendly Test to help with this. The tool will help you to identify issues which may be slowing your website down from a mobile standpoint and offer suggestions for how to resolve them.
Avoid using excessive images and videos. They are also large files, increasing loading time and negatively impacting user experience. Similarly, be sure to optimize any media that you do use by making it responsive. That way, it will scale to fit the size of any screen, so it will look great on both desktop and mobile devices.
It’s also a great idea to eliminate any elements that are not necessary from your website, like sliders, animated preloaders and pop-ups. These types of items are distracting and can cause visitors to abandon your site. A recent study found that eliminating these elements can result in a 10% increase in conversions.
Lastly, it’s also a good idea to make sure that your WordPress site is optimized for mobile browsers. It’s important to make sure that the theme you use and all plugins are mobile friendly, as well as that every page on your website is easy to navigate from mobile devices. You can check for this by utilizing PageSpeed Insights, which will show you both your desktop and mobile versions of your site and provide suggestions on how to improve them. These simple tips will help you optimize your website for mobile devices, and improve its performance in search results.
4. Optimize Your Site for Conversions
Your website is the best tool you have for driving traffic to your business. However, you need to optimize it for conversions in order to get the most out of your site. Whether you have an ecommerce store, service company, or a directory, there are several ways you can boost your WordPress conversion rate in 2018.
One of the easiest things you can do to improve your site’s conversion is by optimizing your landing pages. Landing pages are the first page a visitor sees when they arrive on your site and are usually where most of the conversions occur. However, many website owners neglect to add or optimize their landing pages, which can lead to a lower than average conversion rate.
Another easy way to improve your site’s conversions is by creating multiple lead magnets. Lead magnets are free giveaways that you use to entice visitors to give you their email address or other contact information. You can do this by utilizing pop-ups, or offering a discounted price on your service or product. Multiple lead magnets can help increase the conversion rate of your website and bring in more leads.
Your site should also be as easy to use as possible. It will ensure visitors don’t leave your website after just a few minutes of frustration. This can be done by making your website’s navigation easy, and adding call-to-actions.
Another thing to keep in mind is that your site’s loading speed is also an important factor in converting users. Slow websites are a turnoff for visitors and can lead to a higher bounce rate. WordPress allows you to improve the speed of your website by using caching and shrinking code.
5. Optimize Your Site for Email Marketing
Sales is often seen as a game of chance, but it doesn’t have to be. It’s actually more about skill and less luck when you use best practices. A good example of this is to create an effective strategy for lead generation.
One of the most effective ways to generate more leads is by leveraging email marketing. By capturing potential customer emails on your website, you can send out regular newsletters and promotional emails to your audience. You will need a site that’s optimized for emails to do this.
It is important to ensure that the website you are designing has a user-friendly interface and a design which responds well. It also means incorporating call-to-actions that are clearly labeled and easy to understand. It also means that you should use high-quality, relevant content for your audience.
You can also use other lead generation techniques to increase traffic and your sales chances. These include sponsoring local initiatives, using social media, or attending networking events. Lead nurturing can also be useful, including follow-up phone calls and special deals.
Lead form plugins are a good way to collect leads for your WordPress site. These are simple to use and can help you easily collect contact information and other information from your visitors. WordPress leads forms should not only be professional, but also compatible with various email automation and management systems.
Another great way to generate more leads is by asking for referrals. Nothing boosts a company’s credibility like a happy customer telling their friends and family about your product or service. So be sure to ask for referrals, and make it as easy for them to share as possible.
Get Started Today!
Generate More Leads, Book More Patients. Own Your Market!
Innovative marketing strategies and aggressive tier-1 SEO techniques combined with an intuitive lead generation and management software means rapid growth. Our formula for success is simple. Combine medical marketing experts with top developers to create powerful customized websites focused on lead generation and patient acquisition. Our goal is not to help you compete in your market, our goal is to help you own your market.
Outstanding Customer Support
We are not a “factory” model web design and SEO company. We are a boutique firm providing our clients with the highest level of service in the industry. This means an expert account director and team of developers available 24/7 to assist in the creation, implementation and management of each and every project. At all times our team is only a phone call away.
Ready To Get Started?
Find out more about how our innovative techniques and team of industry experts can help take your business to the next level.
We are a boutique firm that services clients in all areas of the healthcare industry from plastic surgery, orthopedics, general medicine, and urgent care centers to corporate clients such as medical centers and medical device companies.