If you take a quick look at the numbers, it is clear that social media networking can be a powerful way to promote your local business, meet potential clients, or draw qualified leads from your site. If you want to grow a large fan base, social media engagement can quickly become a costly endeavor. Facebook, MySpace, and YouTube are currently the most popular types of social media websites. Their combined millions of active users provide them with an unparalleled opportunity to draw attention and build relationships. Because they are so well-known, it can be hard to find affordable ways for users to be engaged in local Miami advertising.
Although blog posts and Instagram links are relatively inexpensive, they don’t often get enough attention to make a significant profit. Yelp uses blogger posts to attract local attention. They can build a profile, and post content every week to attract loyal followers. This will help them increase their rankings on search engines. Instagram and Twitter are also used by the company to attract customers.
Erickson, a Florida restaurateur, found that social media platforms like Facebook, Instagram and twitter were a great way to attract new customers. He posted pictures from his restaurant on his Instagram page and linked his Instagram pages to his Facebook page. He eventually attracted several thousand followers to his Facebook page which allowed him to reach out via email to them. He says that social media is the most effective way to reach Floridians and connect with local customers.
According to Mark Jones, VP of internet marketing for Live Life Media, an Orlando-based digital agency, social media is beneficial for small restaurants because they can get immediate engagement from their customers. He said that customers feel more connected when they see other customers engage in conversation with them. For customer engagement, he recommends Twitter, YouTube, and blogs.
Jones, a Tampa marketer, said that social media engagement requires a coordinated effort from clients, vendors, and service providers. Jones stated that social media is a great way to communicate with clients and highlight products better than the web. Business owners have a great tip: “If you find something you like, you can post it on Instagram, Facebook, or on a blog. It’s been proven that people who post items on Facebook or Twitter also feature their menu items. This means that if you have positive reviews about your menu items from consumers in your area, you might consider including it in your blog posts.
Jones believes that restaurants need to have a more cohesive marketing strategy for engaging customers. It is possible to link social media platforms such as Facebook or Twitter to your restaurant website. For example, a Texas BBQ joint could create a page on Facebook and link it with its website. Once fans of the BBQ restaurant see other fans enjoying the food on Facebook, they might ‘like’ the page, which will increase the number of people who visit the restaurant. Twitter can be used in the same way. Jones used Twitter to generate buzz about his blog post regarding his new brunch menu at his New York City restaurant.
Social media engagement is not all about building a social network, however. In fact, experts suggest that the best use of the platforms is for driving direct traffic to websites. For example, if someone finds an interesting page on Facebook, but doesn’t have access to the web on their mobile device, they’ll be more likely to click on the link to visit the business’s website on their phone. Jones says, “By placing links to your Facebook page and on your Twitter feed you can easily drive traffic to the site from mobile devices.” The links, which are short and simple redirects will not cause users to click ads.
The success of social media management software is dependent on the ability to manage the schedule well. This will allow for you to maintain close contact with your target audience while away from your keyboard. Restaurant owners must schedule their posts using keywords that are relevant for their area, industry, or theme to maximize the scheduling function of social-media management software. In addition, they should schedule regular posts – once a week or monthly – to coincide with special events, such as open house events, tastings, or private dinner parties. Social media managers need to make sure that they don’t schedule their accounts on the days they are supposed to be away.
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