Digital marketing encompasses a wide range of techniques and strategies. To be a successful digital marketer it’s important to keep up with the latest trends.
Digital marketing can benefit businesses in many ways, from increasing traffic to brand loyalty. Discover the latest digital marketing trends and learn how they will benefit your company.
1. More Human Interaction
As digital technology continues to evolve, the need for human interaction has not waned. It is more important than ever. Providing customers with an easy way to contact a live agent, whether on email, chat, or phone is key to ensuring they are treated as more than a transaction. The human touch is what keeps customers engaged and builds brand loyalty.
While a lot of marketers think they can simply add emojis to their content or hire a celebrity to recite a pre-recorded message, it’s not enough. Consumers need genuine interaction, and it starts with understanding your audience. This also involves developing a marketing strategy that is human-to-human and incorporates storytelling to make your content clear. Use of customer spotlights and success stories, for example, is an excellent way to humanize content. It also shows that you care about your customers. You may also want to consider utilizing authentic, high-quality user-generated content (UGC) or working with brand ambassadors and carefully chosen influencers.
The Covid-19 Pandemic certainly has exacerbated the need for human contact, but it is not limited to this situation. Self-service has become a thing of the past for many consumers. They feel unsatisfied with products and services that don’t allow them to speak with a person. For example, a recent survey revealed that over half of buyers who switch brands after experiencing bad customer service will do so again. Businesses need to make it easy for customers to switch from one channel into another. This can be done by providing a digital agent assisted experience, and giving the agents context about every conversation.
2. Bright Colors with Gradients
A vibrant gradient is a great way to make an impact as brands vie for the attention of inboxes. Gradients are colors that change from one color to the next, adding depth and interest to your design. Colors can also communicate an emotional response, like a feeling of calm and serenity or energy and excitement.
Vivid colors and gradients are a hot trend that will continue in 2023, but it’s important to use them strategically. If your design is too busy, it can overwhelm the user and distract them from your content. It’s crucial to avoid this by having a clearly defined message or purpose for your website or app.
Radial gradients are perfect to highlight an image, or draw attention to the top portion of a webpage. This gradient starts with two colors on opposite ends of the element, such as a lighter blue in the top-left corner and a darker blue in the bottom-right corner. Colors are blended together.
Gradients are naturally occurring, which makes them an easy way to add visual appeal to your digital marketing efforts. Honest Tea uses gradients to display images of its products on their website. It also features a floating iridescent gradient that changes color according to the music playing on the homepage.
It’s a good way to grab the visitors attention and direct them toward your call-to action buttons. The contrasting gradient colors on this button will stand out against the rest of your web design and encourage users to click.
3. In-App Purchases
IAPs (In-App Purchases) are a way for users to access additional functionality or content within apps they have already purchased. Developers can make money from their apps, while offering them for free.
The in-app purchase model also benefits mobile marketers by providing valuable customer data. Marketers can better understand the most popular parts of an app by knowing what customers are buying, such as extra lives for a video game or credits to refill in a photo editing program. They can then focus more on those parts of the app. It will improve the experience for the customers and is one of the best ways to monetize the app.
Subscriptions are another popular option for in-app purchases. Users pay a fee weekly, monthly or annually to continue accessing premium features. It’s a good option for apps with a focus on quality content like radio or magazine apps. When implementing in-app purchases, it’s crucial to remember that the marketplace will take a percentage of every purchase. This needs to be balanced carefully with your customer retention goals.
You need to reach the right people at the right moment to encourage them into making in-app purchase. Send them push notifications or emails with compelling offers to users who are engaged enough to become potential buyers. This will help you to convert more users, and ensure that your existing customers remain loyal to your brand. In-app purchases should be a key component of your overall mobile marketing strategy, and should always be used responsibly to monetize your apps without breaking user trust.
4. Chatbots and instant messaging
In addition to providing personalized, instant customer service, chatbots are great for delivering information and updates, reducing friction during the buyer journey, and encouraging customers to take the next step. By automating basic tasks, chatbots are able to assist with lead generation and selling. The automated processes can reduce costs and time associated with having human agents. They are also an effective tool for businesses that wish to provide a seamless omnichannel customer experience.
Chatbots are powered by AI and can interact with users in real time via voice or text commands. These chatbots can be easily integrated with ticketing platforms, helpdesk platforms and ecommerce sites to provide a seamless experience for customers and improve efficiency.
Chatbots are used by many companies for various applications. However, they’re most commonly employed in the food, beverage, retail and banking industries to perform routine customer tasks. Chatbots can also be used by the public sector to submit requests for services from cities and handle utility inquiries.
Chatbots are able to free human agents from repetitive, basic tasks and allow them to concentrate on complex problems that can’t be automated. In these cases, the bot can hand off the issue to a live representative or simply route the inquiry to another resource. In addition, some chatbots are programmed to support multiple languages, making them ideal for companies with global audiences. Monkey, a chatbot that responds in multiple languages to your questions, is one example. Another would be Red Nose’s Chatbot which collects donations and tells you the joke of the day.
5. Zero-Party Data
There’s no doubt that data has become central to modern business. Many companies, in spite of claims that data is the “new oil”, have trouble making sense of all the information about their clients. And that’s not surprising, considering that data privacy laws like GDPR and CCPA, along with the use of browser extensions that block third-party cookies, make it difficult for businesses to collect the information they need to offer true personalization.
It’s good to know that the zero-party solution has been found. This type of voluntary supplied data is more reliable and accurate than any other. Customers are happy to provide this data, provided they understand how it is going to be used.
Zero-party data is any information that a brand collects directly from its own customers. This includes anything from their purchase intentions and preferences center to their personal contexts. This type of data can be collected through a variety of channels, including quizzes and polls on a brand’s website or social media pages, as well as email opt-in forms and post-purchase surveys. Zero-party data can also be captured in-store through loyalty programs, such as the one used by Procter & Gamble, which asks for customer birthday and anniversary dates in exchange for coupon codes and discounts on future purchases.
The digital marketing industry is likely to be affected by this trend in 2023, particularly as ad-blocking software usage continues to rise. This trend will not only allow brands to save money on ads but also provide a personalized customer experience, which in turn leads to higher conversion rates.
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